149 - Building Big Country Raw with Geraldine Brouwer
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In this episode of Toni Unleashed, Toni welcomes Geraldine Brouwer, co-founder of Big Country Raw, to discuss how a small family operation in Canada grows into one of the country's largest raw pet food brands. Geraldine shares how her own dogs inspire her raw feeding journey, from making food in her garage with her husband, Robert, to expanding into the United States.
Toni and Geraldine explore the evolution of Big Country Raw's recipes, the importance of complete and balanced nutrition, and the challenges of maintaining food safety and quality as the company grows. They discuss why the brand incorporates supplemental vitamins and minerals, how its packaging makes raw feeding more convenient, and the importance of transparency in pet food manufacturing.
The conversation also covers the benefits of introducing fresh food early in a pet's life, incorporating raw food into an existing diet, and adjusting feeding amounts to individual needs. With more raw feeding options becoming available, Geraldine shares her hopes for the industry's future and Big Country Raw's continued expansion across North America.