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About one in three people now use AI tools like ChatGPT every month to find local professionals — up from less than one in ten just a year ago. So when someone asks AI to recommend a lawyer, mediator, or divorce professional near them, is your name the one that comes up? In this episode, Sylvia Garibaldi answers the question clients ask her constantly: should I be in directories, which ones, and how do I use them without letting them run my practice?

Sylvia breaks down why directories — once dismissed as outdated — have quietly become one of the key sources AI tools pull from when deciding who to recommend, and why people still check Google, reviews, and listings even after AI gives them a name. She outlines four types of directories worth considering plus a simple three-step process to identify the right ones for your profession and location.

The episode also covers six rules for making a listing actually convert — from consistent naming across every platform to writing for the client's problem instead of your credentials — along with a cautionary story about why relying on a single directory means "renting your pipeline." Sylvia closes with bonus tips on fixing outdated listings, responding to reviews, and a simple test listeners can run right now to see exactly what AI already says about them. You don’t want to miss this one!

What you’ll learn:

• 01:46 Test Your AI Visibility
• 03:18 Why Directories Matter
• 07:19 Four Directory Types
• 11:39 Find Your Best Three
• 13:57 Six Listing Rules
• 18:17 Don’t Rely On One
• 20:01 Track What Converts
• 23:26 Bonus Tips Quick Wins

Resources:

Feeling stuck about how to grow your practice, book a free strategy call here.

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