Send us a text

What happens when an HOA board leads with purpose? Learn how vision and mission statements transform decisions, trust, and community culture.
✅ Is a Reserve Study right for you? 👉 https://www.reservestudy.com/

Most HOA Boards rely on rules and governing documents. The strongest ones rely on a clear Vision & Mission Statement. Paul Butler, board member and business consultant, shares how his newly formed HOA created a clear vision statement and mission statement to guide decisions, lower friction, and build trust from day one. This is what intentional leadership looks like when a board knows who it is and where it’s going!

Link to Paul's HOA mission & vision statement HERE

Chapters

00:00 Why should boards measure decisions against vision and values?
00:55 Why do HOAs need a vision and mission beyond governing documents?
04:29 Why would someone choose to serve on an HOA board?
05:18 How does setting foundations early shape an HOA’s future?
06:07 Why is communication essential to HOA culture?
07:26 How do business and hotel management principles apply to HOAs?
09:14 What inspired this board to act on vision and mission right away?
10:39 How did the board collaborate without outside consultants?
11:33 Why was Slack effective for developing mission and vision?
13:49 How do boards avoid making decisions outside formal meetings?
15:50 How long should it take to create a mission and vision?
16:36 How do mission, vision, and values work together?
18:53 Ad Break - Association Reserves
19:24 How does vision apply to older associations?
21:47 Why should boards revisit vision and values annually?
22:45 How will homeowners respond to a mission and vision?
24:23 How can boards actively use vision in meetings?
26:02 What does a strong HOA mission sound like?
28:02 How can compassion and accountability coexist in HOAs?
30:04 Why does transparency build trust with homeowners?
31:34 What advice should every HOA board take from this episode?

The views & opinions expressed in this program are those of the Hosts & Guests, intended to provide general education about the community a

Podcast Links:
Full Episode List
Watch On Youtube

Engage in the conversation!

Call our 24/7 voicemail line at (805) 203-3130 or send an email or voice memo to podcast@reservestudy.com

Nominate yourself or a Board Hero you Know!
Board Hero Nominations

Boardmember Merch Store!

Connect with Hosts on LinkedIn

Julie Adamen

Kevin Davis, CIRMS

Robert Nordlund, PE

Support Our Sponsors

Association Insights & Marketplace

Association Reserves

Community Financials

Kevin Davis Insurance Services

Stokelight Video & Marketing

The Inspectors of Election