132. Why the 3 Tier Pricing Model Doesn't Work for Strategic Branding Services
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132. Why the 3 Tier Pricing Model Doesn't Work for Strategic Branding Services
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3 packages on your services page might feel logical and flexible.
It might also be the reason your best prospects always pick the option with no brand strategy, and you're convinced clients don't want strategy.
If you've ever built tiered service packages to feel more affordable, flexible or available, this is for you.
In this episode:
• Why "affordable" packages train clients to shop on price instead of value • Why giving options is costing you sales • How skipping brand strategy in your "low cost" tiers undermines the authority you're trying to build • The 3rd way to replace tiered services or a bespoke quote for every single enquiry
Build an offer you fully believe in, and price it like you mean it.
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