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If your business has felt a little wobbly lately (slower sales, quieter customers, strategies that used to work suddenly falling flat) this episode is the pep talk you need. Heather talks about the “trust recession,” how AI has changed buyer behavior, and why so many entrepreneurs are experiencing a slump. She opens up about her own recent setbacks and shares the honest behind-the-scenes of navigating frustration while still showing up for her people. But this isn’t doom and gloom! Heather walks through the mindset and simple next steps that actually move you forward: trying new ideas, trusting your best guesses, asking your audience what they want, and most importantly, not quitting before the breakthrough. Hit play for some reassurance, and the reminder that business is a rollercoaster and you will rise again!

Key Takeaways:

• (02:20) The “trust recession” and how AI is changing online business
• (04:00) Picking yourself up after a slump and putting your offer out there
• (08:30) Testing new ideas and sales strategies
• (15:10) The #1 strategy that matters more than ever

View Heather’s Black Friday Sales Page → teacherbiz.com/krc

Episodes Mentioned:

#119: Behind the Scenes of a Successful Funnel with Laura Kebart (Part 1)

#124: Testing New Facebook Ads to Find What Really Converts

Connect With Heather:

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instagram.com/teacherbiz