Hey everyone, today I'm joined by Carson Pierce.

Carson leads the team at Parakeeto, where he helps agency owners get clear on their numbers and fix their profitability problems. He meets with agency owners every month to walk through what their numbers mean, how they affect each other, and which ones deserve their attention.

I wanted to have Carson on because when the pipeline dries up, most agency owners go chase more work. Carson makes the case for checking your delivery margin, team utilization and rates first, because more work poured into a business that loses money on every hour just makes the hole deeper.

In this episode, we discuss:

• Why chasing more work can backfire when revenue dips
• Delivery margin, the one number Carson would chase first, and why it should sit at 50% or less
• Why your team can feel slammed while the utilization numbers say they have room
• How AI is putting pressure on agency pricing, and why faster work rarely earns a higher price
• And more...

You can learn more about Carson on LinkedIn, or grab the free toolkit at Parakeeto.com.

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We have weekly blog content with practical advice to help you advance your agency.

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And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.