In this special live episode of Mindful School Marketing, we recorded a panel discussion straight from the Small School Leaders Conference. Tara and Aubrey are joined by experienced independent school marketers who are in the work every day, navigating small teams, limited budgets, and constantly changing expectations.

We are joined by Lori Kriegel (Chief Communications Officer at Wooster School), Andrea Jenkins (Director of Enrollment Management and Marketing & Communications at St. Luke’s Episcopal School), and Barb Doyle (Director of Marketing and Communications at Renbrook School)

This conversation pulls back the curtain on what school marketing really looks like right now. From outsourcing decisions and content systems to AI, paid advertising, and faculty collaboration, this panel shares what’s working, what’s challenging, and how small school marketing teams are adapting in real time.

• What school marketers would outsource first and why data keeps coming up
• Where additional budget would actually go if marketing teams had the choice
• How small schools stay consistent with content without recreating the wheel
• Practical ways marketing teams are using AI for content, research, and strategy
• What paid advertising is working and how schools measure success
• How marketing teams collaborate with faculty to source photos and stories
• Why community and peer networks matter so much in small school marketing roles