123: On Differentiation, Boldness & Radiohead (feat. Megan Gersch)

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123: On Differentiation, Boldness & Radiohead (feat. Megan Gersch)

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Are you drowning in "shoulds?" Bogged down in the expectations of yourself, your clients, and even your paid advisors? And, to top it all, is one-size-fits-all marketing or the newest high-priced fad failing to bring in the right people? It's time to shake things up, y'all. This episode will help you do exactly that.

This week, Annie P. Ruggles is joined by the creative engine known as Megan Gersch. Megan is a branding and web design expert, specializing in "music industry disruptors who want to build an empire." Megan is the go-to for brands that want to stand out in crowded markets - without falling prey to the trends. Thanks to her savvy analysis, the conversation is a masterclass in differentiation, self-representation, and brand evolution. Then, the two focus on a mutual love for the pioneering, rule-breaking, ever-evolving sensation known as Radiohead. What lessons can be learned from their example of shaking off "shoulds" and doing things their way? Let's find out.

Resources:
Connect with Megan through her website, Instagram, TikTok, and Youtube
Don't forget to listen to her podcast, Your Sparkly Brand.
Download her Elevated Web Presence Checklist and other goodies at megangersch.com/resources
Annie P's LinkedIn group, The Legitimati, is about to blow up. Claim your space in an upcoming zany collaboration here.

What's Inside:
00:00 - Embracing confidence online takes practice and time.
05:12 - Building a brand is an endurance sport, not a sprint.
10:05 - Clarity in design attracts ideal clients, and repels others.
16:53 - Drive, vision, systems, automation, repurpose, content, consistency
19:36 - Shift from perfect to real: Marketing transforms.
24:58 - Tracking content across platforms creates omnipresence online.
30:44 - Key role of style guide in business.
36:17 - Radiohead at Lollapalooza: a perfect experience.
40:31 - Radiohead is brilliant at creating fan experiences.
48:33 - Thank you for 3 years of support!
51:03 - Homework: Evolve your thinking to evolve your brand.
53:36 - Join us on LinkedIn!

Wanna binge? Check out these related episodes:
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40: On Kindness, Differentiation & Revenge of the Nerds (feat. Mike Michalowicz)
79: On Self-Promotion, Belonging & Pee-wee's Playhouse (feat. Deanna Seymour)
82: On Healing, Hustle Culture & Kesha (feat. Jessica Butts)
106: On Launches, Social Listening & Iron Man (feat. Jennifer Tamborski)

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