It all starts with and goes back to who you are.
Not just who you are as an individual, but who you are together.

Your team.
Your organization.
Your movement.

If you're stuck.
If progress feels slow or painfully circular.
If you're working hard but not moving forward sustainably…

Chances are, it's not a strategy problem.
It's not a talent problem.
It's not a goal-setting or execution problem.

It's an identity problem.

In this episode, I unpack why so many teams end up in what I call Spinsville—endless conversations, competing perspectives, and lots of motion with very little momentum—and why the root cause is almost always a foggy, fractured, or misaligned narrative identity.

Because who you believe you are determines what you can create.

• Why teams spin in circles even when the data, strategy, and intentions are good

• How misalignment around "who we are" quietly drains energy, trust, and momentum

• Why identity—not strategy—is the true source of organizational function or dysfunction

• A simple story that reveals how narrative identity shapes behavior (even when no one's watching)

• Why you can't skip straight to creating a new narrative without understanding the one already operating

• The three essential steps for narrative identity transformation:

• • Reveal what's hidden and invisible

  • Reclaim shared meaning from your stories

  • Reframe a narrative identity that fuels forward momentum

I also connect this work to conversations I've had with David Hutchens and Hans Hansen, and share why sense-making—not just storytelling—is where real alignment is forged.

When a team shares a clear, connected narrative identity, everything else gets easier:
strategy, decisions, priorities, execution, innovation.

When that identity is fractured, no amount of planning will save you.

If your team has been spinning its wheels, this episode will help you understand why—and show you where to start if you're ready to get your creating power back.

To continue exploring narrative identity and transformation, check out:

• Episode 31 - You Can Only Go As Far As You Are

• Episode 60 - A New Approach to Your Transformation | Hans Hansen Part 2

• Episode 59 - The Missing Key to Your Transformation | Hans Hansen Part 1

• Episode 120 - From Storytelling to Sense-Making: How Teams Build Meaning Together | David Hutchens

And if you're ready to do this work now, email me at joy@reframetocreate.com with the subject line Narrative Identity.

It's time to reveal, reclaim, and reframe—so you can create the legacy you'll be proud of.