#1148 - How to make your business easier to remember
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They liked you. They understood you. Then they bought from someone else because they forgot you existed.
𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝘆𝗼𝘂'𝗹𝗹 𝗹𝗲𝗮𝗿𝗻:
Why being understood isn't the same as being remembered
The simple ways businesses make themselves memorable
How to tie your name to the exact moment a buyer needs you
Most businesses work hard on explaining what they do. That's the first half of the job. But if a buyer can't recall you when the problem lands on their desk, the great first impression was wasted. You hear it later. "Oh, we didn't think of you at the time."
James explains why forgettable is the default setting, and why it doesn't have to be. From a strong point of view to a catchy line to a consistent look, there are plenty of ways to stick. The most powerful one is linking yourself to a real situation, so people know exactly when to think of you.
𝗧𝗼𝗽𝗶𝗰𝘀 𝗖𝗼𝘃𝗲𝗿𝗲𝗱
Sales messaging
Being memorable in sales
Brand recall for small businesses
B2B sales and referrals
Value proposition clarity
Word of mouth marketing
Positioning and differentiation
Buyer psychology
Staying top of mind with prospects
This is episode 1148 of the Daily Sales Message podcast.
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𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗝𝗮𝗺𝗲𝘀
LinkedIn → https://www.linkedin.com/in/jamesnewelluk/
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📩 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗲 𝗗𝗮𝗶𝗹𝘆 𝗦𝗮𝗹𝗲𝘀 𝗠𝗲𝘀𝘀𝗮𝗴𝗲
Daily practical sales tips covering sales messaging, sales psychology, B2B selling and conversion improvement.
Most deals are lost in explanation, not negotiation.
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𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 (𝘀𝘁𝗲𝗽-𝗯𝘆-𝘀𝘁𝗲𝗽)
https://www.practicalsalestraining.com
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𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿𝗶𝗻𝗴
https://www.clearsalesmessage.com
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Clear Sales Message™ helps companies communicate their value clearly so buyers understand faster and buy with confidence.