11. The Psychology of Climate Action copertina

11. The Psychology of Climate Action

11. The Psychology of Climate Action

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In this episode, Hayley Stevenson speaks with Professor Elke Weber, a world-leading scholar of behavioral science and environmental decision-making at Princeton University.

Together, they explore what drives and hinders climate action—why facts alone rarely change behavior, why stories move people more than statistics, and how emotions like hope, pride, and fear shape public engagement. Elke also explains how personal experience of climate impacts can be a powerful motivator for change, and what this means for designing more effective climate communication and policy.

Learn more about the ideas discussed in this episode in Global Environmental Politics: Problems, Policy, and Practice (Cambridge University Press).

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