Most African businesses don’t have a market problem. They have a sales leadership problem.

In this episode of The Vendors Corner, Jerry More Nyazungu (aka The Chartered Vendor) break down the 11 deadly sales mistakes African companies keep making, mistakes that silently kill revenue, demotivate sales teams, and frustrate business owners.

If you’ve ever said “salespeople are lazy” or “the economy is tough”, this conversation will challenge you hard.

THE 11 SALES MISTAKES WE UNPACK

1. Recruiting marketers and assuming they can sell

2. Paying salespeople big basic salaries

3. Allowing salespeople to use personal phones for business

4. Business owners who don’t know how to run sales teams

5. Operating without clear sales KPIs

6. No consequences for missed sales targets

7. Not training salespeople daily

8. Reporting sales performance only at month-end

9. Running a business with no clear sales strategy

10. Confusing activity with real productivity

11. Operating without a CRM to track leads, follow-ups, and pipelines

WHO SHOULD WATCH THIS

Business owners

Sales managers

Entrepreneurs building sales teams

African SMEs struggling with revenue growth

Sales is not luck.

Sales is systems, leadership, culture, and discipline.

Watch till the end one of these mistakes might be the reason your business is stuck.

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Host: Jerry More Nyazungu The Chartered Vendor

Show: The Vendors Corner