In this edition of #ContentChat, host Erika Heald is joined by Maureen Jann to discuss how content marketers can create trusted, human-centered content in an AI-saturated landscape. They explore how to differentiate your brand through empathy, transparency, and audience-first strategies while still benefiting from AI tools.

Key conversation highlights:

• 01:50 Using AI for Supporting an Authentic Brand Voice
• 03:41 The Problem with Generic AI Content
• 05:00 How AI Can Support Authentic Thought Leadership
• 06:45 Erosion of Trust & Content Transparency
• 07:30 How to Leverage AI (with Human Input)
• 08:54 Synthesizing Insights: Human + AI Collaboration
• 10:00 Custom GPTs and Content Consistency
• 13:02 Strategic Value vs. Gatekeeping in Content Teams
• 14:32 8 Human-First Content Types to Focus On
• 16:05 1) First-Party Research & Gap Reports
• 18:26 2) Real Customer and Employee Stories
• 20:00 3) Turning Best Practices into Scalable Content
• 21:20 4) Frameworks and Process Playbooks
• 27:38 5) Embracing Mistakes and "Lessons Learned" Content
• 29:39 6) Leveraging Community & Advisory Boards
• 38:28 7) Partnership/Ecosystem Content & Unique Collaborations
• 43:14 8) Interactive Content: Tools, Calculators, & Engagement
• 46:37 AI as Support, Human Content as Differentiator
• 48:30 Focusing on Proprietary, Unique Content