102: Run a Facebook Ad Already
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102: Run a Facebook Ad Already
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Facebook Ads Course, Live Help 4/29!
We talk about why “visibility” feels worse than ever for family photographers and why going viral rarely leads to steady local bookings. We share a simple, hyperlocal Facebook ads approach that builds trust fast, warms people up through repetition, and turns clicks into real sessions.
• why viral posts often attract other photographers instead of local clients
• updating the “always run an ad” advice to focus on hyperlocal, offer-specific ads
• why you do not need an ads manager for a simple local campaign
• the biggest reasons photographers’ Facebook ads flop: generic copy, weak CTA, wrong destination, stopping too soon
• how runway works and why six weeks is a better minimum than one week
• what a high-trust landing page needs so people can book without DMs
• a practical local setup: radius targeting, strong creative, location-specific language, $1 to $10 daily budget
• how repetition warms leads and can lift your organic visibility too
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