101: Quality vs. Quantity
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101: Quality vs. Quantity
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I might not have the best video production or audio, but my hope is that the bulk of the content that I put out there provides value, and that's what I mean by quality.
Now, I have to credit Pat Flynn's recent newsletter for this episode idea. If you don't follow him, he's a brilliant marketer in his own right, but quality over quantity is the foundation of my consulting practice and what I teach in The Social School, which is my group coaching program for small business owners.
My goal for clients, students, and my own business is to always have a consistent, sustainable digital marketing presence. Now, consistency is different than quantity. Quantity is playing the algorithm game, which as we all know is constantly changing. Consistency is setting realistic expectations...