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In this powerful episode of Ace Relocation Nation, we sit down with Denise Lammers to reflect on 27 years of leadership, growth, and transformation inside the corporate relocation and moving & storage industry.

From manual accounting systems in 1998 to multi-state expansion, HR modernization, Texas headquarters growth, and post-COVID relocation shifts — this episode captures the evolution of a leading Atlas Van Lines agent and one of the top corporate relocation companies in the United States.

If you work in corporate relocation, logistics, moving and storage, HR leadership, or operations management, this episode delivers real-world business insight from someone who helped build it from the inside.

🚚 What You’ll Learn in This Episode

• How Ace Relocation Nation grew from a highly leveraged company to a nationwide corporate relocation leader
• What onboarding and HR processes looked like in the late 1990s vs today
• Lessons from surviving the 2008 Great Recession in the moving industry
• How business cycles impact relocation volume and corporate mobility
• Why Texas became a strategic expansion hub for relocation operations
• The impact of COVID on employee relocation services and business growth
• How leadership succession and retirement transitions affect long-term company culture
• What sustainable growth looks like in the moving and storage industry

In this episode of Ace Relocation Nation, we explore 27 years of leadership in corporate relocation, moving and storage operations, and HR strategy with Denise Lammers, a longtime executive who helped scale one of the top Atlas Van Lines agents in the country. This conversation dives deep into corporate mobility, employee relocation services, interstate moving operations, multi-branch expansion, and the evolution of a nationwide relocation company from survival during the 2008 recession to post-COVID business growth and Texas headquarters expansion. If you’re interested in relocation industry trends, logistics leadership, HR modernization, succession planning, family-owned business growth, and building high-performance teams in the transportation and moving industry, this episode delivers real-world insights on scaling a corporate relocation company, strengthening company culture, and navigating economic cycles in the employee mobility and logistics space.

00:00 🎙️ 27 Years at Ace Relocation Nation – Meet Denise Lammers
02:05 🎶 Music, Culture & Early Influences on Leadership
05:10 🏢 Getting Hired in 1998 – Old-School Moving Industry Operations
08:15 💰 Manual Accounting, Credit Lines & Surviving Early Growth Years
12:05 🚚 Multi-Branch Expansion – Orlando, Maryland & Corporate Growth
16:20 📚 Modern HR Leadership & Employee Onboarding Strategy
18:40 🌎 Texas Headquarters Expansion & Post-COVID Relocation Growth
22:10 🏈 Business Cycles, Economic Shifts & Industry Resilience
25:05 ❄️ Leadership, Team Culture & Staying Connected Beyond Work
30:05 🌄 Rural Texas Living & Life After Corporate Leadership
35:00 📺 Media, Culture & Identity in the American Workforce
37:10 👥 Retirement Wave & Succession Planning in the Moving Industry
41:00 🔄 Generational Leadership Transition at Ace Relocation
45:15 📉 The 2008 Recession – Defining Moment for Corporate Relocation
48:00 🌧️ Rainmakers, Growth Catalysts & Key Industry Leaders
52:30 🎉 Final Reflections, Retirement & The Future of Ace Relocation

ACE Relocation Systems

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