1/12/26 Marketing to Audiences Who Hate Marketing
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1/12/26 Marketing to Audiences Who Hate Marketing
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Marketing teams across industries face similar challenges in reaching their audiences with relevant, timely offers that support overall acquisition and retention. Some organizations, however, face additional hurdles because their audiences are savvy to marketing tactics and may have an especially high standard for what it takes to truly grab their attention and earn their trust.
In this #ContentChat conversation, Erika Heald was joined by Maureen Jann, a marketing strategist with deep experience connecting with marketing-skeptical audiences, including IT leaders, startup founders, and marketers themselves. They covered how to build trust with skeptical buyers, why generic outreach backfires, and what it really takes to stand out when everyone’s been burned before.
Watch the full conversation on YouTube, or read through the highlights below.