0:00 Intro

0:30 Meet Betty Soldi

4:14 Growing Up with Fireworks and Wonder

8:29 From Florence to London

10:46 Words, Ink, and Finding Her Medium

12:49 Florence’s Easter Firework Tradition

16:15 Florence as an Invitation to Presence

19:51 Flourishes, Splotches, and Evolving Style

25:15 Handwriting, Feeling, and Creative Confidence

27:27 The Heart Behind Inkspired

30:27 A Lemon House Studio and Creative Sanctuary

32:36 Collecting while Making Space

34:42 Where She Goes for Inspiration

36:22 What to Put Down and Pick Up in the New Year

39:31 Creative Breakthroughs and Expansion

43:51 How to Connect with Betty

46:27 Outro

Video link to the The Scoppio del Carro talked about during the podcast HERE.

Betty Soldi is an internationally accomplished calligrapher and graphic designer working with the worlds’ leading retail brands and luxury labels. Born into a Florentine family which has been handmaking fireworks since 1860, her unique calligraphic skills merge graphic design with old type, modern colours and unique antique touches to produce branding, bespoke objects, packaging and stationery.

After many years of living in London she has extended her creative design agency to Florence, Italy. Her book “Inkspired” is published in many languages.

Betty’s Website - https://www.bettysoldi.com

Follow Betty - https://www.instagram.com/bettysoldistudio/