As latina entrepreneurs, we’re taught to work hard, push through, and sacrifice , pero nobody teaches us how to pause and ask: Is my business actually aligned with what I value?

In today’s episode, I’m breaking down why values are not aspirational — they’re operational. Whether you’ve named them or not, your values are already guiding your decisions, your boundaries, and even your burnout.

We talk about how misalignment shows up in your nervous system before it ever makes sense logically — and why so many latina founders feel exhausted even when they’re doing “everything right.”

This is where self-awareness meets strategy. This is leadership with intention. 💫

✨ In This Episode, We Talk About:

• Why your values are already running your business (even if you’ve never written them down)
• The difference between what you say you value vs. what you actually prioritize
• How misalignment shows up in your body before your mind
• Why inherited cultural values don’t always equal aligned leadership
• What “freedom,” “family,” and “success” really mean to you — not to everyone else
• How latina business owners can lead with clarity instead of guilt
• Simple reflection questions to help you identify your real values

✍🏽 Journal Prompts from the Episode:

• What do I consistently protect, even when it costs me?
• Which decisions recently felt heavy — and why?
• Which moments made me feel proud of how I showed up as a leader?
• If my business fully honored my values… what would need to change.

Hasta la próxima, amiga. 💛

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This podcast was produced by Your Girl Media