027: From Richemont Luxury to Detroit Soul with Brandon Little copertina

027: From Richemont Luxury to Detroit Soul with Brandon Little

027: From Richemont Luxury to Detroit Soul with Brandon Little

Ascolta gratuitamente

Vedi i dettagli del titolo

Offerte di stagione | 0,99 €/mese per i primi 3 mesi

A seguire 9,99 €/mese – si applicano condizioni. Puoi disdire mensilmente.
Get the FREE WatchSmarts Beginner Buyer's Guide Brandon Little joins David Newman to share a legendary 35 year career that began in the vanished flea markets of New York City and reached the absolute heights of Swiss luxury. From designing for Dunhill and Cartier to serving as the Chief Creative Officer for Fossil and Shinola, Brandon has mastered the art of storytelling through mechanical objects. He explores the transition from half million dollar high horology at JLC to the fun, expressive world of fashion watches, eventually leading to the launch of his own modular brand, ARTEFKT. By applying high luxury methodology to a serviceable and rugged design, Brandon is redefining what a modern timepiece can be. Whether discussing the beer garden culture of Baselworld or the technical struggle of manufacturing a perfect leather strap, Brandon reminds us that watches are the ultimate signifiers of our own personal milestones. ⏱️ Timestamps 01:05 : Introducing a Design Legend David introduces Brandon as a guest who uniquely balances experience in big brands, micro-brands, and design.Setting the stage for a professional journey that spans from New York City to the heart of Switzerland. 01:49 : The Flea Market Spark Brandon recalls the amazing weekend flea markets on 7th Avenue that sparked his lifelong love for watches.How a background in metalsmithing and men's clothing led him to purchase his first vintage pocket watch. 02:55 : The Richemont Creative Academy How a guy from southern Louisiana ended up designing for global giants like Cartier, Panerai, and Van Cleef & Arpels. The pivotal move to Milan that shifted Brandon's career fully into the world of luxury watch and jewelry design. 04:36 : The Automotive History of Dunhill Exploring the incredible archive of Dunhill watches and their unique slanted designs for easy viewing while driving.Why many vintage Dunhill mechanical movements are undervalued hidden gems worth searching for on eBay. 06:50 : Living at Jaeger-LeCoultre Brandon describes living in the fields behind the JLC building in the Vallée de Joux while working on the 450th anniversary Reverso.The intensity and dedication required to work alongside the old-world artisans of traditional watchmaking. 08:34 : Bringing Luxury to Fossil Transitioning from high luxury to Fossil and bringing a Michelin star methodology to the world of fashion watches.Managing a massive portfolio of licenses including Burberry, Armani, and the revitalization of Zodiac. 12:25 : The Culture of Fun How Fossil and Swatch changed the industry by making watches expressive, collectible, and playful.Why a watch should bring a smile to your face rather than being a purely serious accessory. 16:35 : The Baselworld Beer Garden Memories of the golden era of Baselworld where collectors of all levels mingled over cheap beer. Why the ability to share stories is more important than the competitive nature of high-end collecting. 18:21 : Rebuilding Detroit with Shinola Moving to Detroit to oversee design for Shinola's watches, clocks, and desktop accessories.The significance of the manufacturing and assembly investment that brought watchmaking back to the United States. 22:00 : The Challenge of the Strap Brandon reveals why manufacturing a watch strap is more technically difficult than most people imagine.The rewarding process of building a factory that takes raw leather from point A to a finished luxury product. 24:39 : Launching ARTEFKT Why Brandon decided to leave the corporate world to design a watch specifically for himself. The mission to create modular, high-tolerance, Grade 5 titanium watches that are built to be easily serviced. 31:36 : Luxury Marketing vs. The Hard Sell Why the best brands provide a space for acquisition and storytelling rather than a forced transaction.The importance of engaging honestly with the global community through watch fairs and local meetups. 43:20 : Parting Advice for Beginners Brandon encourages new collectors to ignore the snobbery and just enjoy the process of discovery.Why cutting your teeth on a vintage Casio or Timex makes you appreciate a future Grail watch even more. A great watch is not just a tool for telling the time; it is a mechanical record of the journey you have taken to get where you are today. ========== FREE GUIDE: Buy Your First Great Watch Without Getting Burned Download the WatchSmarts Beginner Buyer's Guide » Know exactly what matters (and what doesn't) before you spend a dollarAvoid the 10 common mistakes that cost beginners thousandsFind a great watch that fits your life, your style, and your budgetSkip the jargon, the snobbery, and the "collector nonsense"Get a simple decision framework that makes buying easy and obvious
adbl_web_anon_alc_button_suppression_t1
Ancora nessuna recensione