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So I redid my website, and I'm sharing the entire process with you: the fun parts (design, colors, vibes), the boring but necessary parts (SEO, image files, redirects), and all the weird in-between stuff that nobody tells you about but will 100% make or break your website project. Whether you've been putting off your website redesign or you're just nosy and want to know how a website copywriter does her own site, you're gonna want to tune in!

I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT

Your website is your moment, so if you don't make it a priority and make sure it has everything it needs to have, you might miss your moment.

SKIM THE SCRIPT

– Why your website should be the central hub of your entire marketing strategy

– The first step I took: auditing my current website using Google Analytics, Search Console, and SEO tools

– Using past client surveys to pull out phrases and messaging that resonate

– The boring shit that makes a massive impact

– Copy before design vs. copy AND design working together

– Your pre-launch checklist

– Why I took my website live a WEEK before I announced it

– The coming soon page mistake that will absolutely tank your SEO

LINKS

– Grab my freebies The Core Four and Copy Cache!

– Follow Kristina (my brand designer) @gemcreativeco

– SEO Tools: Google Search Console and Google Analytics

– Check out my group program Camp Cornerstone

– Get your first month of Showit for free with code HELLOCO

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!