006: Simplicity Loans & Advisory - Matthew Johnson - Bring In the Expertise That Unlocks Growth

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006: Simplicity Loans & Advisory - Matthew Johnson - Bring In the Expertise That Unlocks Growth

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Building a successful brokerage isn’t just about writing more business. It’s about knowing where you can add the most value, building the right systems around your team, and creating a business that can keep growing.In this episode, we sit down with Matthew Johnson, Managing Director of Simplicity Loans & Advisory Group, to unpack the journey of building a specialist commercial brokerage and what it takes to grow beyond the founders.Matthew and business partner Jean-Pierre (JP) Gortan started the business with just five people and a clear ambition to build something bigger than themselves. Today, Simplicity writes around $3 billion a year in lending, with residential making up less than 3% of its volume, and has around 13 to 14 commercial brokers.Matthew shares how the business moved from doing whatever it could to keep the lights on, to doubling down on commercial lending, building Marketplace Finance, bringing in complementary leadership, and putting systems and governance in place to support the next stage of growth.He also opens up about the decisions that shaped the business, including how the team approached its partnership with REA Group and why he sees it as the start of the next chapter rather than the end.In this episode:→ Why knowing your specialty can be more powerful than trying to do everything→ How Simplicity moved from a broad lending offering to a clear commercial focus→ How Marketplace Finance created another path to scale the business→ Bringing in the right leadership expertise to unlock the next stage of growth→ What Matthew learned from a major technology investment→ Why asking for honest feedback can help leaders continue to grow→ The role of partnerships and consolidation in the future of commercial broking→ Why brokers don't need to be experts in everything to deliver more value to their clientsWhether you're building a commercial brokerage, growing a team, or working out how to move beyond being the person responsible for every deal, this conversation offers plenty of practical lessons on building a business with the foundations to keep growing.Episode Highlights00:00 - Meet Matt Johnson of Simplicity01:11 - How to Get Honest Feedback From Your Team01:49 - The REA Deal and What Comes Next03:41 - Building for Scale From Day One06:53 - Why Simplicity Went All In on Commercial09:39 - Building Marketplace Finance for Scale12:16 - Playing to Your Strengths as Founders17:51 - Advisory Boards, Tech and Calculated Bets24:06 - Managing a Confidential Sale With Your Team29:51 - Breaking Through the Next Stage of Growth33:45 - Why Specialisation and Partnerships Matter36:20 - Learning to Ask for Honest Feedback39:22 - Final Takeaways and ClosingAbout the GuestMatthew Johnson is the Managing Director of Simplicity Loans & Advisory Group, a specialist commercial lending business he co-founded with JP after both building careers in commercial banking and lending.Matthew has extensive experience across commercial lending, business banking, credit analysis and cash flow lending, with a strong focus on helping businesses navigate complex lending needs.Since launching Simplicity, Matthew and JP have built the business from an initial team of five into a commercial brokerage writing around $3 billion in lending across the calendar year, with around 13 to 14 commercial brokers throughout the year. Residential lending now represents less than 3% of the business.Today, Matthew’s focus extends beyond writing deals to strategy, leadership and building the systems, structures and partnerships that allow the business and its people to continue growing. He is particularly focused on creating the right environment for experienced brokers, developing strong leadership around the founders, and continuing to build a business that can scale beyond its original team.Connect with MatthewLinkedIn | Matthew JohnsonWebsite | Simplicity Website | Marketplace FinanceEnjoyed this episode? Subscribe to Brokers in Progress for more real conversations about growth, systems, leadership, and what it actually takes to build a successful brokerage.🎬Produced by Chris Bates and the studio team at www.alcove.com.auThe information provided in this podcast is for general informational purposes only and should not be relied upon as financial, investment, or credit advice. It does not take into account your personal objectives, financial situation, or needs. You should consider the appropriateness of the information to your circumstances and seek advice from a licensed financial adviser, mortgage broker, or other qualified professional before making any decision. Canopy Private Pty Ltd holds Australian Credit Licence 558709.

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