Once you’ve committed to creating content, a new challenge appears:

What do I actually make videos about?

In this episode, we dive deep into how to generate video ideas that don’t run out, don’t rely on inspiration, and actually move your business forward.

We walk through a real client story where the sales process was essentially finished before the first call—because the videos had already done the work. The client knew the quality, understood the value, trusted the expertise, and was ready to move forward.

That’s the power of a video system.

This episode breaks down how to:

• stop guessing what to post
• turn questions into content
• use video as a scalable sales and education tool
• build trust before you ever get on a call

Instead of chasing trends or trying to plan a year of content upfront, we show how to build a feedback-driven video library that evolves as your business grows.

What you’ll learn in this episode

• Why the best videos answer questions before people ask them
• How video can “clone” your best salesperson
• The difference between random content and a content system
• How to use video at each stage of the sales funnel
• Why educating customers actually increases conversions
• How to plan your first 5–10 videos without overwhelm
• Why video saves time by pre-qualifying leads
• How trust is built faster through video than one-on-one calls

Core framework: The Video Sales System

Think of your videos as:

• Awareness: Identify and explain the problem
• Consideration: Show your process, expertise, and differentiation
• Decision: Remove objections, build confidence, and guide action

When built correctly, your video library:

• educates
• builds trust
• filters out poor-fit leads
• shortens sales cycles
• saves you time

Starter video ideas (quick list)

If you’re just starting:

1. Your why (why this business exists)
2. What you do and how you do it differently
3. “What to expect when working with us”
4. Common misconceptions in your industry
5. Frequently asked questions
6. A behind-the-scenes look at your process
7. A client success story or testimonial
8. A walkthrough of a real project
9. What not to do (pre-qualification)
10. A conversation-style discussion instead of a monologue

Links & resources

• Try Cosmo (Free AI Marketing Assistant): https://moonwardmedia.com/cosmo-access/
• Download our video funnel guide https://bit.ly/42mibqz
• YouTube channel: https://www.youtube.com/@MoonwardMedia