You know you need to create content…
But when it’s time to start, you’re staring at a blank page, an empty timeline, or a camera you don’t want to turn on.

In this episode, we tackle the hardest part of content creation: getting started.

We break this down into two sides of the problem:

• the mental and psychological barriers (fear, perfectionism, validation, overwhelm), and
• the practical reality of fitting content creation into an already busy life.

This conversation is as much for us as it is for you. We’re actively building a new wave of organic content for our own company—and we’re facing the same hurdles most business owners do.

Instead of offering a rigid formula, we focus on removing friction:

• starting with the smallest possible action
• shifting focus away from yourself and toward helping one person
• letting go of perfection and trusting the process
• building confidence by simply completing the loop once

If you’ve ever thought “I know I should be creating content, but I don’t even know where to begin”, this episode is for you.

What you’ll learn in this episode

• How to overcome the fear of starting when everything feels overwhelming
• Why focusing on one tiny, doable action beats big content plans
• The difference between creating for validation vs. creating to help
• How authenticity removes pressure and builds trust faster
• Why you don’t need all the answers before hitting record
• How to deal with negative comments (and why they’re not about you)
• A simple mindset shift that makes content creation easier and more enjoyable

Pull-quotes for clips / shorts

• “The hardest part of content creation is not the content—it’s starting.”
• “Stop making it about how you look and start making it about who you’re helping.”
• “Perfection is not a requirement for progress.”
• “Most negative comments have nothing to do with you.”
• “Your first video doesn’t need to be posted—it just needs to be made.”
• “Confidence comes from completing the loop once.”

Practical takeaways

If you’re stuck right now:

1. Pick one tiny action you can commit to.
2. Record something just for yourself—no posting required.
3. Talk about what you already explain to clients every day.
4. Let it be imperfect.
5. Finish one piece from start to end to build confidence.

That’s it.

Links & resources

• Try Cosmo (Free AI Marketing Assistant): https://moonwardmedia.com/cosmo-access/
• Download our video funnel guide https://bit.ly/42mibqz
• YouTube channel: https://www.youtube.com/@MoonwardMedia