What do you do when you’re in the content creation business… but you’re too busy to consistently create your own content?

In this episode, we hit record on a real behind-the-scenes brainstorming session—no script, no polish, just the honest conversation Irene and I are having as we rebuild Moonward Media’s organic content strategy from the ground up.

We talk about why we paused posting for a few months, what’s changed in our clarity around audience + offers, and why we believe “credibility and trust” are side effects of leading with value (not chasing views). Then we get into the practical question every business owner wrestles with:

How do we create consistent content without content becoming a separate job?

You’ll hear our evolving thinking on:

• starting small and removing barriers
• capturing content from what you’re already doing
• balancing “polished production” vs. authenticity
• why subscriber count is a vanity metric (and what to track instead)
• building a content system that actually leads to conversions

We also brainstorm a simple plan to commit to a recurring recording cadence through the holidays, measure real outcomes, and adjust based on what’s working.

At the end, we share the next step: Cosmo, our free AI marketing assistant trained on the frameworks and systems we teach clients—built to help you brainstorm, refine, and optimize your content strategy.

What you’ll learn in this episode

• How to stop overthinking and start recording something
• The fastest “entry point” to making content when you’re busy
• Why authenticity beats “perfect” production right now
• A practical way to stay consistent: content integrated into the business
• What metrics actually matter for business growth (hint: not subscribers)
• How we’re approaching video podcasting as a core pillar content engine

Links & resources

• Try Cosmo (Free AI Marketing Assistant): https://moonwardmedia.com/cosmo-access/
• Download our video funnel guide https://bit.ly/42mibqz
• YouTube channel: https://www.youtube.com/@MoonwardMedia