💰Removing Financial Trauma to Build Wealth with Alejandra Rojas
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"What is your vision with money?"
That question stopped me in my tracks.
In this powerful conversation, I sit down with Alejandra Rojas—entrepreneur, Forbes contributor, and founder of Brown Way to Money—who helps women of color overcome financial trauma and build profitable businesses.
And here's what hit me: we talk about vision boards, manifestation, business goals... but how many of us have actually asked ourselves: What is my vision WITH MONEY?
Alejandra breaks down her BROWN Framework—a system that addresses what traditional financial education completely misses: the emotional baggage, the generational conditioning, the cultural beliefs that keep us small.
🎧 The Whispers We Shared:
- Why ambition is seen as a "bad thing" for women of color (and how that triggers everything)
- The carpenter and the hammer: why you can't use financial tools if you haven't healed your relationship with money first
- How "Calladita te ves más bonita" shapes our money stories (and keeps us quiet about wealth)
- The difference between a $47 offer and your BIG VISION
- Why underpricing is a financial trauma response, not a strategy
- How owning your voice = growing your income streams
- Building a business while being a mom: the real motivation behind showing up every day
🌬️ Soulful Tools Featured:
- The BROWN Framework (Big vision, Remove trauma, Own your voice, Will the right questions, Normalize success)
- Rapid Resolution Therapy (RRT) for healing financial trauma
- Visualization exercises: 10x your vision until it feels uncomfortably BIG
- Writing your big vision everywhere (room, desk, LinkedIn posts)
- Neuroscience-based approaches to rewiring money beliefs
Alejandra's work isn't about budgets and spreadsheets. It's about healing the relationship between YOU and money—so you can finally build the wealth you deserve.
☎️ Connect with Alejandra:
Podcast: Brown Way to Money Podcast
Website: brownwaytomoney.com
LinkedIn: Alejandra Rojas
Newsletter: Subscribe for her upcoming book!
🔗 Create with R H A Y N I: rhayni.co
✨ Your space is speaking to you—are you listening?