€1M EBITDA & 40 staff: How I built & sold a top Dutch PR agency (Wouter Glaser)
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€1M EBITDA & 40 staff: How I built & sold a top Dutch PR agency (Wouter Glaser)
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Wouter Glaser built one of the Netherlands’ top PR agencies, Glasnost, scaling it from a solo operation to 40+ full-time staff, landing Vodafone, Rabobank & Unilever, and ultimately exiting with €1M EBITDA. In this episode, we break down how he did it, what he'd do differently today, and the hard truths founders need to hear when scaling to multiple 7 figures. What You’ll Learn: → How Wouter won major clients against global agencies → Why most founders get stuck at the €2M ceiling → What makes an agency exit-ready (beyond just EBITDA) → Leadership shifts every founder must make to scale → Why being “missable” is the ultimate power move → The 3 levers of sustainable agency growth: rhythm, discipline & communication → Wouter’s thoughts on AI, agency M&A, and what’s next 🔗 Connect with Wouter: https://www.linkedin.com/in/wouterglaser/ 🎤 Hosted by Romans Ivanovs: https://www.linkedin.com/in/rjivanovs/
Brought to you by Big Growth Group. We help $1–10M agencies scale without team bloat or founder burnout - by fixing the operational systems draining your margins and time. Book your strategy call: https://www.biggrowthgroup.com/strategy-call