“Rescue, Transform, Donate”: Rethinking Circular Business with Elvis & Kresse

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“Rescue, Transform, Donate”: Rethinking Circular Business with Elvis & Kresse

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In this episode of Journey to Regeneration, Christopher Marquis speaks with Kresse Wesling, co-founder of Elvis & Kresse, about what it really takes to build a circular business that treats waste not as an inevitability but as a design failure. Wesling reflects on how encountering mountains of end-of-life industrial materials, beginning with decommissioned fire hoses, pushed her toward a model anchored in “rescue, transform, donate,” where product design, longevity, and shared value are built into the operating logic rather than added on later. The conversation explores why circularity cannot be reduced to recycling, how businesses can “sell better” through repair and resizing instead of simply selling more, and what it means to move beyond harm reduction toward a regenerative frame that prioritizes long-term system function. They also discuss the realities of collaborating with large brands, the role of policy tools like extended producer responsibility, and how to shift whole industries toward durable, accountable models that do not depend on perpetual waste. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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