Ten years ago, Apple released the first iPhone. This set into motion a cycle of innovation and transformation that has touched nearly every business in the world in some way or another. The size and scope of the opportunities the mobile revolution has created for businesses is hard to overstate. Perhaps the greatest impact of all is the way mobile has created — and continues to create — new opportunities for businesses to connect with their customers.
"Your Mobile Strategy Can’t Just Be About Phones" is from hbr.org, published on July 27, 2017.