• You Gotta Have Balls

  • How a Kid from Brooklyn Started From Scratch, Bought Yankee Stadium, and Created a Sports Empire
  • Di: Brandon Steiner
  • Letto da: Stefan Rudnicki
  • Durata: 5 ore e 26 min
  • Versione integrale
  • Data di pubblicazione: 16 10 2012
  • Lingua: Inglese
  • Editore: Audible Studios
Vantaggi dell'abbonamento Vantaggi dell'abbonamento
  • Accedi ad un universo di contenuti audio, senza limiti d'ascolto.
  • Ascolta dove vuoi, quando vuoi, anche offline.
  • Dopo i primi 30 giorni gratis l’iscrizione si rinnova automaticamente a EUR 9,99 al mese.
  • Cancella la tua iscrizione in ogni momento.

Sintesi dell'editore

A Brooklyn kid hustles his way to the top of a sports marketing and memorabilia empire

Brandon Steiner went from a kid who sat in the nosebleed seats at Yankee and Shea Stadiums to CEO of Steiner Sports Marketing Inc., one of the largest sports marketing and memorabilia companies in the United States, with an inventory of more than 10,000 collectibles. You Gotta Have Balls details Steiner's multiple entrepreneurial adventures, where he has both learned and taught others his fair share of "rules." Along the way, he developed some of the most innovative approaches to business - methods that many of today's companies would be wise to observe and employ themselves.

You Gotta Have Balls follows Steiner on his pathway to success by demonstrating the business philosophies that allowed him to become the powerful magnate that he is. These ideals include:

  • First to market is everything
  • Ask "What Else?" when working with clients to enhance relationships and elicit more business
  • Don't expand just for the sake of expanding; do it in areas and industries where your passion lies
  • How to train employees while they're in the minor leagues to prepare them for the majors
  • Learn to clearly identify ways to help others rather than sell to them, to align employees and partners with their strengths, and to discover a path where you're most likely to succeed.

    ©2012 Brandon Steiner (P)2012 Audible, Inc.

    Altri titoli dello stesso

    Cosa ne pensano gli iscritti

    Non ci sono recensioni disponibili
    Ordina per:
    • Totali
      5 out of 5 stars
    • Interpretazione
      5 out of 5 stars
    • Storia
      5 out of 5 stars
    • Monique AJ Smith
    • 23 08 2018

    Selling a Piece of History

    As a consultant to Athletics Department, I see great examples to educate on creating donor experiences. Listen and then create. Everything is inventory.