For starters, customers are no longer customers. They’re now “members.” A member pays a flat monthly fee of $1,500 (there’s also a one-time $500 initiation and processing fee). For all this, the member gets unlimited access to several Cadillacs – from the V Series, XT5 and CT6 to an Escalade – for as long and whenever wanted. These same cars would cost between $60,000 and $100,00 if purchased outright, according to a Reuters report. The car is home delivered and the fee includes registration, taxes, insurance and maintenance costs. There’s no mileage limit and if you want out of the program you just have to give 30 days’ notice.
"Would You Pay $1,500 a Month to Drive an Escalade Whenever You Want?" is from the January 11, 2017 Business section of The Washington Post. It was written by Gene Marks and narrated by Sam Scholl.