Worthless, Impossible, and Stupid
How Contrarian Entrepreneurs Create and Capture Extraordinary Value
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Worthless, Impossible, and Stupid
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Letto da:
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David Drummond
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Di:
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Daniel Isenberg
Global entrepreneurship expert Daniel Isenberg presents a novel way to approach business-building, with insights and lessons learned from a worldwide cast of entrepreneurial characters. This group of courageous and energetic doers has created a global and diverse mix of companies destined to become tomorrow's leading organizations.
Worthless, Impossible, and Stupid is about how enterprising individuals see hidden value in situations where others do not, use that perception to develop products and services that people initially don't think they want, and ultimately go on to realize extraordinary value for themselves, their customers, and society as a whole. Amazingly, this process repeats itself in one form or another countless times a day all over the world.
©2013 Original material Daniel Isenberg. Recorded by arrangement with Harvard Business Review Press. (P)2014 HighBridge Company