In the early days of Twilio, the cloud communications platform company where I work, the company’s founders decided that priority number one was customer empathy. That’s not unique, of course. But as a company created by developers for developers, early on we all had the job of talking to customers constantly. When the company was younger, we worked in a small office where everyone knew everything that was going on.
"Why We Ask Every New Employee to Code an App Their First Week on the Job" is from hbr.org, published on December 23, 2016.