This article was first published in the September 2009 issue of Harvard Business Review.
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Cosa pensano gli ascoltatori di Why Sustainability is Now the Key Driver of Innovation (Harvard Business Review)
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- Moe Gee
Dated, but relevant.
The author covers several real world examples of sustainable change and how it makes monetary sense. If you read between the lines, you can see why so many other companies fight against innovation by fighting against better environmental regulations. Some companies would rather fix the playing field than innovate and compete.
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- F Rose
Generally a well read paper
Generally a well read paper. However I had to listen to it a few times as it jumps straight into examples and does not entirley explain definitions.