Who’s influencing the influencers? That’s the question hovering behind a slew of recent stories on the digital go-getters who make money doing sponsored content online. On the one hand, they’re capitalizing on the freedom and far reach of online enterprise to succeed on what feels like their own terms. On the other hand, brands are also capitalizing on them — and the rest of us.
"Who’s Influencing the Influencers?" is from the August 31, 2018 Opinion section of The Washington Post. It was written by Molly Roberts and narrated by Jenny Hoops.