WhatsApp Grew to One Billion Users by Focusing on Product, Not Technology

Letto da: Fleet Cooper
Durata: 6 min
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Sintesi dell'editore

At a time when digital technology is transforming one industry after another, large companies tend to view innovation and disruption as the result of breakthrough discoveries or technological wonders. They look at the explosive growth of companies such as WhatsApp or Instagram and assume that true innovation is the realm of digital wonks and ambitious entrepreneurs. The corollary, of course, is “we don’t know how to do that.”

"WhatsApp Grew to One Billion Users by Focusing on Product, Not Technology" is from hbr.org, published on July 1, 2016.

©2016 by the President and Fellows of Harvard College, All Rights Reserved (P)2016 Audible, Inc.
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