I first started working for Apple on the PR agency side at Porter Novelli in Sydney, Australia in 1997. Steve Jobs had just returned to the company and the product line was a shamble of computers with confusing names, printers, scanners, and a curious, yet ill-conceived PDA called the Newton.
"What I Learned from 10 Years of Doing PR for Apple" is from hbr.org, published on July 27, 2016.
Cosa pensando gli ascoltatori di What I Learned from 10 Years of Doing PR for Apple
- Natalie Adele Edward-Yesufu
Very Insightful lesson for PR and adaptable to my business.
I will definitely use the methodology of PR he used for Apple