Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts - the kind of sales that transform your business. Here, you’ll learn how to turn the dangerous endeavor of selling to large companies and big contracts into a strategy for continued success and growth. Stop wasting time with little accounts and start landing monster accounts.
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- Jim R.
An All Time Top Favorite of Mine!
An excellent formula for success.You and your company must review this book before attempting to pursue a whale! There must be by in from all departments and all leaders.