We Need to Expand the Definition of Disruptive Innovation

Letto da: Fleet Cooper
Durata: 5 min
Vantaggi dell'abbonamento Vantaggi dell'abbonamento
  • Accedi ad un universo di contenuti audio, senza limiti d'ascolto.
  • Ascolta dove vuoi, quando vuoi, anche offline.
  • Dopo i primi 30 giorni gratis l’iscrizione si rinnova automaticamente a EUR 9,99 al mese.
  • Cancella la tua iscrizione in ogni momento.

Sintesi dell'editore

Zipcar counts as a disruptive innovation. Uber doesn’t. The latter is according to Clayton Christensen, Michael Raynor, and Rory McDonald in their recent HBR article “What is Disruptive Innovation?” The authors explain that disruption “describes a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses.” They also write that “disruptive innovations originate in low-end or new-market footholds.”

©2015 by the President and Fellows of Harvard College, All Rights Reserved (P)2015 Audible, Inc.

Cosa pensano gli ascoltatori di We Need to Expand the Definition of Disruptive Innovation

Valutazione media degli utenti

Non ci sono recensioni disponibili