If you discovered a new market comprising 53 percent of the world’s population, would you act to invest in it?
There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53 percent of all consumers. It is the world's largest emerging market.
Unleash Different reveals how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing "nice to do" with "return on investment" allows market forces to take over and the world's leading brands to do what they do best: serve a market segment - in this case, the disability market.
Business managers will come to understand:
- How taking a charity-oriented approach to people with disabilities has failed
- What action is required to capitalize on the world’s biggest emerging market
- How their organizations can grow revenue and cut costs by attracting people with disabilities as customers and talent
Rich gives the listener a peek into how he rose from a Canadian school for "crippled children" to manage $6 billion for one of Wall Street’s leading firms. He makes it easy to relate to the business goal of serving disability - because he has actually done it.
“A personal and insightful read for all who want to think differently and understand the global disability market. This book goes a long way to explain what Rich has been saying for years: serving disability makes good business sense.” (Kenneth Fredeen, General Counsel, Deloitte LLP, and Chair of the Federal Panel)
“[Rich Donovan's] new book illustrates why and how employers and firms could increase their success by focusing more on people with disabilities.” (Quill & Quire)
"An inspiring story with a unique perspective on both business and people with disabilities.” (Booklist)
Cosa ne pensano gli iscritti
- DeAnn Johnson
After hearing the author speak, I expected different.
Not what I expected after hearing the author speak in different podcasts. I was under the impression that I was buying “How To Unleash a Different Market Approach.” Instead this is more of an autobiography- including the work that the author is doing in the disability market.
It was a great story though; and, WOW, what a life so far!
Thanks for the telling.
- Isabelle Francis
inspiring others to raise the bar of Inclusion
As a financial reporter turned Special educator and parent to a ASD kid,I found this book inspiring. There's so much to be done in including PWD in the society,be it in education or the workforce. changing Disability to ability and view PWD as an untapped workforce and customer is the only way to go forward for proper inclusion.but the market has to price it right.. and Rich Donovan has started the ball rolling.thank you Rich