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Mila and Emma are two breakthrough stars of a new class of social media celebrities: young children who appear in viral videos. In many of the most popular clips, these whippersnappers engage in adultlike conversations, amusingly given their babyish voices. The videos can be incredibly popular. And marketers have noticed.

"They Make the Gerber Baby Look Like a Slacker" is from the September 27, 2017 Lifestyle section of The New York Times. It was written by Katherine Rosman and narrated by Kristi Burns.

©2017 The New York Times News Service Division of The New York Times Company (P)2017 Audible, Inc.

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