The Tipping Point copertina

The Tipping Point

How Little Things Can Make a Big Difference

 Anteprima

Attiva il tuo abbonamento Audible con un periodo di prova gratuito per ottenere questo titolo a un prezzo esclusivo per i membri

Acquista a 12,56 € e inizia la prova
Dopo 30 giorni (60 per i membri Prime), 9,99 €/mese. Puoi cancellare ogni mese
Dopo esserti registrato per un abbonamento, puoi acquistare questo e tutti gli altri audiolibri nel nostro catalogo esteso, ad un prezzo scontato del 30%
Ottieni accesso illimitato a una raccolta di oltre migliaia di audiolibri e podcast originali.
Nessun impegno. Cancella in qualsiasi momento e conserva tutti i titoli acquistati.
Scopri di più sull'abbonamento

The Tipping Point

Di: Malcolm Gladwell
Letto da: Malcolm Gladwell
Acquista a 12,56 € e inizia la prova

Dopo 30 giorni, 9,99 €/mese. Cancella quando vuoi.

Acquista ora a 17,95 €

Acquista ora a 17,95 €

A proposito di questo titolo

 From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis©2007 Malcolm Gladwell; (P)2007 Hachette Audio Marketing Marketing e vendite Psicologia Psicologia e salute mentale Psicologia sociale e interazioni Scienze sociali

Recensioni della critica

Why is it that fashion trends change the way we dress? Why do various TV shows, movies, and books become so popular? Malcolm Gladwell provides a diagram of our society, along with an analysis of the strategies people apply to influence and mold its direction. Gladwell describes the personality types that create trends and those that influence others by "spreading the word." History takes on a whole new perspective as he describes events of early America that specifically follow his theories of "selling the public on an idea" and "social epidemics." Feedback from market mavericks further substantiates Gladwell's viewpoints. B.J.P. © AudioFile 2001, Portland, Maine [Published: AUG/ SEPT 01]
Ancora nessuna recensione