The Social Cost of Bad Online Marketing

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes - is a sales funnel really that much of a novelty? - Lyons’s dissection of the startup world is warmly humorous far more often than it’s coldly cynical.

"The Social Cost of Bad Online Marketing" is from hbr.org, published on April 20, 2016