The Necessary Art of Persuasion

Di: Jay A. Conger
Letto da: uncredited
Durata: 41 min
Categorie: News e Approfondimenti
3 out of 5 stars (1 recensione)
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Sintesi dell'editore

This article from Harvard Business Review explains how the language of leadership is misunderstood, underutilized, and more essential than ever. The author provides 4 essential strategies to use, as well as 4 tactics to avoid. This article, which originally appeared in the May-June 1998 Harvard Business Review, is offered in audio form exclusively through Audible.
©1998 by the President and Fellows of Harvard College, All Rights Reserved (P)1998 Audible Inc.

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  • Generale
    5 out of 5 stars
  • Jazon Samillano
  • 21/11/2005

Excellent tips

Cialdini, I thought, did a great job explaining his four points of persuasion. I've listened to this lecture over and over. Excellent!

4 people found this helpful

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  • Paul
  • 16/05/2015

Fantastic details but difficult to listen to

I really enjoyed this. Excellent information. But it was difficult to listen to because it sounded like he was using a dictaphone.