The Mbappé Project
Making a Football Superstar
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The Mbappé Project
Letto da:
Philippe Auclair
Acquista ora a 15,01 €
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Letto da:
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Philippe Auclair
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Di:
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Philippe Auclair
At its core this book tells the ascent of a child of immigrants who rose to become the world's best player. But Mbappé's story is far more - his ascent was planned from the beginning, in a way no other sports career had been orchestrated before.
Kylian Mbappé's trajectory was mapped out from a very early age by his family, with the player's full consent. For Cristiano Ronaldo and Lionel Messi, the brand was developed as a consequence of their exceptional playing achievements. For Mbappé, the plan was in place before he'd played a minute of football with his first professional club, AS Monaco.
He was only six years old when Nike knocked on his parents' door and gave him his first sponsorship contract. His name was trademarked worldwide before he'd won his first cap for France. Every move, every decision has been calculated from the outset.
Yes, Mbappé is a generational talent, and an exceptionally smart individual who looks as much at ease at the Elysée palace as on the pitch. But what truly sets him apart is that he is not just a sportsman: he is a project. This book tells that story for the first time.©2026 Philippe Auclair
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