The Limits of the Lean Startup Method

Di: Ted Ladd
Letto da: Fleet Cooper
Durata: 4 min
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Sintesi dell'editore

Advocates of the lean startup method for creating a business advise entrepreneurs, as well as corporate intrapreneurs, to document, test, and refine their assumptions about a new venture’s business model via customer conversations and experiments. My recent research on 250 teams that participated in an American cleantech accelerator program during the last 10 years found that while the lean approach can be effective, having a strong strategy is more important than conducting a tremendous number of market tests.

"The Limits of the Lean Startup Method" is from hbr.org, published on March 07, 2016.

©2016 by the President and Fellows of Harvard College, All Rights Reserved (P)2016 Audible, Inc.

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Should be considered

Even though the author of this article is not saying that the Lean Startup approach is to be dismissed initial impression lets you think he is going in that direction. This might cause some negative reactions the first minute.
However the takeaway is really important, and that is that rapid market feedback and testing of hypothesis is good, but it is a two edged sword. As with every tool you need to know where to apply it and how, so this article only raises the awareness that it without the strategy might let the user cut themselves.