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Hanna Halaburda, an economist at the Bank of Canada, and Felix Oberholzer-Gee, a Professor of Business Administration at Harvard Business School, write about how the well-known strategic rules of markets with network effects – move first and get big – are often dead wrong.

This article was first published in the April 2014 issue of Harvard Business Review.

©2014 by the President and Fellows of Harvard College, All Rights Reserved (P)2014 Audible Inc.

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