Ratings are booming. Hallmark was the only non-news channel in the top 15 to see substantial viewership growth last year. In November and December, when Hallmark aired Christmas movies almost nonstop, the channel often ran neck-and-neck with Fox News and ESPN for the title of most-watched TV network on basic cable. Ratings are up another 9 percent so far this year, Nielsen says, and the Christmas movie marathon hasn't even started yet.
"The Feel-Good Hallmark Channel Is Booming in the Age of Trump" is from the August 21, 2017 Wonkblog section of The Washington Post. It was written by Heather Long and narrated by Sam Scholl.