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The Experience Economy, Updated Edition

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The Experience Economy, Updated Edition

Di: B. Joseph Pine II, James H. Gilmore
Letto da: Alan Sklar
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In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by listeners and companies worldwide and available in more than a dozen languages.

Though the world has changed in many ways since then, the way to a customer’s heart has not. In fact, the idea of staging experiences to leave a memorable - and thus a lucrative - impression is now more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out?

Welcome to the new experience economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential customers. It offers rich new examples - including the US Army, Heineken Experience, Autostadt, American Girl Place, and others - to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

Includes a bonus pdf with graphics.

©2011 B. Joseph Pine II and James H. Gilmore (P)2012 Blackstone Audio, Inc. Gestione e leadership Management Marketing Marketing e vendite
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Recensioni della critica

“[An] updated and wonderfully relevant book.” ( AdAge)
“One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences.” (Tom Kelley, general manager, IDEO)
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it's a memorable book written before the experience economy became a reality. Today the progression economic value model is a soldi model for every service designer and business designer even though the book could have been condensed in 20 pages. The narrator is good, sometimes a bit boring, tho.

A must read book for every designer

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