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Sintesi dell'editore

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by listeners and companies worldwide and available in more than a dozen languages.

Though the world has changed in many ways since then, the way to a customer’s heart has not. In fact, the idea of staging experiences to leave a memorable - and thus a lucrative - impression is now more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out?

Welcome to the new experience economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential customers. It offers rich new examples - including the US Army, Heineken Experience, Autostadt, American Girl Place, and others - to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

Includes a bonus pdf with graphics.

©2011 B. Joseph Pine II and James H. Gilmore (P)2012 Blackstone Audio, Inc.

“[An] updated and wonderfully relevant book.” ( AdAge)
“One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences.” (Tom Kelley, general manager, IDEO)

Cosa ne pensano gli iscritti

Valutazione media degli utenti

Totali

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  • Totali
    5 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars
  • Huynh Hoang
  • 08/01/2019

A must read book for every designer

it's a memorable book written before the experience economy became a reality. Today the progression economic value model is a soldi model for every service designer and business designer even though the book could have been condensed in 20 pages. The narrator is good, sometimes a bit boring, tho.

Ordina per:
  • Totali
    2 out of 5 stars
  • Pat Jeffries
  • 27/06/2019

save your air space.

struggled through the highly repetitive few chapters. I would like a refund if possible please.

1 su 1 utenti hanno ritenuto utile questa recensione

  • Totali
    5 out of 5 stars
  • Lettura
    4 out of 5 stars
  • Storia
    5 out of 5 stars
  • Rebecca E Haas
  • 17/12/2018

A must read for anyone running a business

if you own a business, particularly one being impacted by AI and ML, this is a must read. The content, when considered critically, should help you identify ways to stay relevant and perhaps even better enhance your business offerings. While not a fan of the narrator's voice, it was still worth the time to listen to and I am already implementing these strategies in my next year's business plan.

1 su 1 utenti hanno ritenuto utile questa recensione

  • Totali
    5 out of 5 stars
  • Lettura
    4 out of 5 stars
  • Storia
    5 out of 5 stars
  • Travis
  • 22/08/2019

To Listen, Or Not To Listen

If you want a quick fix, don't listen to this book.

If you want to thrive instead of fighting to survive in the new economy, start reading this book today.

  • Totali
    5 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars
  • Tina Jesson
  • 21/08/2019

Great content

I’d been wanting to read this book for sometime. Written in 2012 it’s already starting to date in its examples but the methodology still stands the test of time. Would have preferred the authors to have read it as the voice is a little automated. I’ve started to implement many of the concepts in my business already

  • Totali
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • Angela Guevara
  • 08/01/2019

Must read

Very lucrative ideas on how to deal with clients in this economy. For the past 30 years I have been and entrepreneur and this book still taught me new things and new ideas.

1 su 2 utenti hanno ritenuto utile questa recensione

  • Totali
    4 out of 5 stars
  • Lettura
    3 out of 5 stars
  • Storia
    4 out of 5 stars
  • Jeff
  • 13/04/2018

Great info, or great reminders

Would you recommend this audiobook to a friend? If so, why?

Yes - Great service/experience tips for about any industry.

What was one of the most memorable moments of The Experience Economy, Updated Edition?

The analogy everyone always being "on stage" and representing their business.

What three words best describe Alan Sklar’s voice?

Pretty darn alright.

Was this a book you wanted to listen to all in one sitting?

No.

Any additional comments?

If a customer service / experience vet, there will be good reminders. If new to the concept of creating experiences, this is a Great read.

  • Totali
    2 out of 5 stars
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    4 out of 5 stars
  • Storia
    2 out of 5 stars
  • Rasmus Snabb
  • 10/10/2017

Too many case studies for an audiobook

85% aged case studies. Better experience as printed book where you can just skip to the relevant 15%

  • Totali
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • Lu Phillips
  • 26/09/2017

An indespensible tool.

I was profoundly impacted by this book in 1999 when the ideas were brand new. This updated version is outstanding. Many things that were discussed in general in the earlier version were handled in much greater detail and a in more accessible way for this version. As an entrepreneur I'm excited to go apply it all.

  • Totali
    5 out of 5 stars
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    5 out of 5 stars
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  • Keith R. Soltis
  • 07/07/2016

Tansform your services to an experience!

An excellent book about changing your business offerings from services to experiences and even transformations.

  • Totali
    4 out of 5 stars
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    5 out of 5 stars
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    4 out of 5 stars
  • Mark-eting
  • 12/05/2016

Enlightening

Highly technical performing arts approach to the evolution of markets and businesses serving their needs & wants. Best if read before or during listening. Many excellent graphics provide better context.

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  • Totali
    4 out of 5 stars
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    2 out of 5 stars
  • kaisbadran
  • 08/12/2015

rare and a good intro

If you are looking for an introduction to experience based economy. worth starting with