The End of Advertising
Why It Had to Die, and the Creative Resurrection to Come
Impossibile aggiungere al carrello
Puoi avere soltanto 50 titoli nel carrello per il checkout.
Riprova più tardi
Riprova più tardi
Rimozione dalla Lista desideri non riuscita.
Riprova più tardi
Non è stato possibile aggiungere il titolo alla Libreria
Per favore riprova
Non è stato possibile seguire il Podcast
Per favore riprova
Esecuzione del comando Non seguire più non riuscita
9,06 € per i primi 30 giorni
Offerta a tempo limitato
Attiva il tuo abbonamento Audible a 0,99 €/mese per 3 mesi per ottenere questo titolo a un prezzo esclusivo riservato agli iscritti.
Offerta valida fino alle 23.59 del 29 gennaio 2026.
Dopo 30 giorni (60 per i membri Prime), 9,99 €/mese. Puoi cancellare ogni mese
Risparmio di più del 90% nei primi 3 mesi.
Ascolto illimitato della nostra selezione in continua crescita di migliaia di audiolibri, podcast e Audible Original.
Nessun impegno. Puoi cancellare ogni mese.
Disponibile su ogni dispositivo, anche senza connessione.
Dopo esserti registrato per un abbonamento, puoi acquistare questo e tutti gli altri audiolibri nel nostro catalogo esteso, ad un prezzo scontato del 30%
Ottieni accesso illimitato a una raccolta di oltre migliaia di audiolibri e podcast originali.
Nessun impegno. Cancella in qualsiasi momento e conserva tutti i titoli acquistati.
The End of Advertising
Letto da:
Fred Sanders
Acquista ora a 12,95 €
-
Letto da:
-
Fred Sanders
-
Di:
-
Andrew Essex
A proposito di questo titolo
The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future.
In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adland—a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better ad-free future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed—a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts, and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would pay—yes, pay—to see them.
Praise for The End of Advertising
“New York media types aren’t quick to pass up a party, even one celebrating a book that predicts their demise. . . . The future of marketing will need to rely on creative, innovative models, Mr. Essex wrote, pointing to The Lego Movie and New York’s Citi Bike bicycle-share program as promising examples.”—The New York Times
“A rabble-rousing indictment of the ad industry from one of its own. Essex predicts that success will depend less on the ability to annoy and more on the capacity to create and entertain.”—Adam Grant, New York Times bestselling author of Originals and Give and Take
“Fresh and timely, The End of Advertising is an eye-opening take on the current media landscape. And along with it, Essex provides a road map for how brands can reinvent themselves and navigate this new world.”—Arianna Huffington
“In this dynamic little book, Essex challenges brands—even those of us who pride ourselves on thinking outside the box—to think bigger still. He’s got me thinking.”—Neil Blumenthal, co-founder of Warby Parker
“Mandatory reading for anyone who wants to get a message across in this age of authenticity.”—Alexis Ohanian, co-founder, Reddit
Recensioni della critica
“New York media types aren’t quick to pass up a party, even one celebrating a book that predicts their demise. . . . The future of marketing will need to rely on creative, innovative models, Mr. Essex wrote, pointing to The Lego Movie and New York’s Citi Bike bicycle-share program as promising examples.”—The New York Times
“[Essex] argues that advertising as we know it is already in its death throes, [forcing] some companies . . . to recognize that consumers can now bypass anything that doesn’t offer value. Some of the results that he praises seem visionary. . . . As Essex succinctly demonstrates, since consumers will continue to buy and companies still have large budgets to promote, ingenuity can find a way to promote value.”—Kirkus Reviews
“[Andrew] Essex’s extended soliloquy on advertising’s past, present, and future is informative and enjoyable.”—Publishers Weekly
“A rabble-rousing indictment of the ad industry from one of its own. Essex predicts that success will depend less on the ability to annoy and more on the capacity to create and entertain.”—Adam Grant, New York Times bestselling author of Originals and Give and Take
“Fresh and timely, The End of Advertising is an eye-opening take on the current media landscape. And along with it, Essex provides a road map for how brands can reinvent themselves and navigate this new world.”—Arianna Huffington
“In this dynamic little book, Essex challenges brands—even those of us who pride ourselves on thinking outside the box—to think bigger still. He’s got me thinking.”—Neil Blumenthal, co-founder of Warby Parker
“In this quick and compelling read, Essex presents a bracing view of a future that can’t get here soon enough. The End of Advertising should be mandatory reading for anyone who wants to get a message across in this age of authenticity.”—Alexis Ohanian, co-founder, Reddit
“[Essex] argues that advertising as we know it is already in its death throes, [forcing] some companies . . . to recognize that consumers can now bypass anything that doesn’t offer value. Some of the results that he praises seem visionary. . . . As Essex succinctly demonstrates, since consumers will continue to buy and companies still have large budgets to promote, ingenuity can find a way to promote value.”—Kirkus Reviews
“[Andrew] Essex’s extended soliloquy on advertising’s past, present, and future is informative and enjoyable.”—Publishers Weekly
“A rabble-rousing indictment of the ad industry from one of its own. Essex predicts that success will depend less on the ability to annoy and more on the capacity to create and entertain.”—Adam Grant, New York Times bestselling author of Originals and Give and Take
“Fresh and timely, The End of Advertising is an eye-opening take on the current media landscape. And along with it, Essex provides a road map for how brands can reinvent themselves and navigate this new world.”—Arianna Huffington
“In this dynamic little book, Essex challenges brands—even those of us who pride ourselves on thinking outside the box—to think bigger still. He’s got me thinking.”—Neil Blumenthal, co-founder of Warby Parker
“In this quick and compelling read, Essex presents a bracing view of a future that can’t get here soon enough. The End of Advertising should be mandatory reading for anyone who wants to get a message across in this age of authenticity.”—Alexis Ohanian, co-founder, Reddit
Ancora nessuna recensione